01
STRATEGY
Define your audience, purpose and content themes. A practical plan gives each channel a role and your team a clear direction.
AUDIENCES / CHANNELS / CONTENT THEMES
SOCIAL MEDIA MANAGEMENT
SOCIAL MEDIA MANAGEMENT IN DORSET.
A clear plan. Original content. A brand people recognise. Ingredients Media helps businesses in Dorset and beyond connect strategy, content creation and social media management.
INGREDIENTS MEDIA / DORSET + BEYOND
OUR APPROACH / 01
BUILD TRUST. DON’T JUST FILL A FEED.
We start with what your audience wants to know. Product knowledge, useful advice, customer stories and the people behind the brand give your content a reason to exist. Consistent creative and regular performance reviews keep that work connected to your business goals.
CAPABILITIES / 02
WHAT WE CREATE.
02
CONTENT CREATION
Bring film, photography and design into the same plan. Original assets make it easier to show your expertise and keep your brand recognisable.
FILM / PHOTOGRAPHY / GRAPHIC DESIGN
03
COPY + STORIES
Turn specialist knowledge into posts people can understand. We write around your brand voice, with useful information and a clear point.
CAPTIONS / EDUCATION / BRAND STORIES
04
PLANNING + POSTING
Build a manageable content calendar around launches, seasonal needs and ongoing stories. Agree approvals and posting responsibilities from the start.
CONTENT CALENDARS / APPROVALS / PUBLISHING
05
COMMUNITY
Plan how questions, comments and customer conversations are handled. We agree the scope and escalation process with your team.
REPLIES / CUSTOMER QUESTIONS / BRAND VOICE
06
REPORTING
Review reach, engagement and the actions that matter to the brief. We use the results to refine content rather than repeat a plan blindly.
PERFORMANCE REVIEWS / INSIGHTS / NEXT STEPS
THE WORK IN MOTION / 03ONE TEAM.
ONE TEAM.
MANY WORLDS.
OUTDOOR / CRAFT / CULTURE
MOTORSPORT / CAMPAIGN
CYCLING / LIFESTYLE
SELECTED WORK / 04
SPECIALIST BRANDS. CONSISTENT STORIES.
Our Mustad Hoofcare case study shows film, photography and social content working together around a specialist audience. It brings farrier knowledge and product stories into a consistent brand presence.
HOW WE WORK / 05
CLOSE TO THE BRAND.
CLOSE TO THE WORK.
01
UNDERSTAND
Get to know your business, audience, current channels and priorities.
02
PLAN
Agree content themes, channel roles, calendar and approval process.
03
CREATE + POST
Produce original content and publish against the agreed plan.
04
REVIEW
Read the results, identify useful patterns and adjust the next round of content.
WHERE WE FEEL AT HOME / 06
CYCLING + OUTDOORS↗
SPORT + PERFORMANCE↗
FOOD + LIFESTYLE↗
SPECIALIST BRANDS↗
HAVE A PROJECT IN MIND? / 07